Baekje Samgyetang has been serving delicious pots of samgyetang (ginseng chicken soup) for the past 40 years in Myeong-dong, where it is crowded with people. The restaurant had been introduced in various books and magazines and was also featured on television programs. Many tourists are drawn due to the widespread media coverage of the restaurant. Statistically, about 80% of the restaurant's customers are from Japan and China.